Random Feed wrote an interesting post today on
Here’s a quick excerpt
By Ray Paulick To hear Carl Pascarella tell it, you’d think corporate marketers would have lined up from Louisville, Ky., all the way to New York’s Madison Avenue to bid on the Triple Crown sponsorship that Visa USA dropped in 1995 after a 10-year run. The relationship between the Triple Crown and Visa ended the same year Pascarella retired as the credit card giant’s chief executive officer. Pascarella, speaking at a Tuesday afternoon session on Marketing & the Customer Experience at the
Read the rest of this great post here
Tags: Afternoon Session, Chief Executive Officer, Commercial Appeal, Corporate Marketers, Credit Card Giant, Customer Experience, Excerpt, Louisville Ky, Madison Avenue, Marketing, Random, Ray Paulick, Relationship, Sponsorship, Triple Crown, Tuesday Afternoon, Visa Usa
Leave a Reply
You must be logged in to post a comment.